Category Archives: Thesis samples

Thesis Sample on Management: Connected TV in L’Oreal Brand Extension

thesis sample on management loreal

L’Oreal Brand Extension Strategy in the Connected TV Technology

Introduction

Connected TV is a term used to describe the integration of internet features into television sets. In the past decade, technological convergence between TVs and computers has significantly increased. IKEA and Target are some of the new entrants in the connected TV sector. Connected TVs often focus more on online interactive media rather than focusing on convention broadcasts, such as previous television sets (Technology, 2011). Most multinational companies are well aware that their business’s leading role in the international market is sustained by established brands that help acquire loyal clients. Continue reading